Raised, Baked, Brewed.
Protein Waffles · Drip Coffee
A neighbourhood café built around a protein waffle you cannot get anywhere else, a serious coffee programme, and a kitchen with no wall in front of it.
See the menu
The menu
29 Nov at the Clubhouse 25 pop-up Café when the café opens
Liège dough, proved overnight and baked to order. The protein is in the dough.
Every waffle starts from the same Liège dough and carries 18g before anything goes on top. Add more — extra Form protein, whipped cottage cheese, toasted pumpkin seed, chia and ground flax, almond butter, cacao nib, berries.
Fresh bread every morning, pressed to order and served hot. A short run sits ready in the chilled counter, pressed the moment you point at one.
Built that morning, dressed when you order. A meal, not a side.
The menu
No syrups on the core menu. Flavour named plainly.
Kenya Nyeri and Colombia Huila, brewed by the cup. Served black.
Single origin, roasted for clarity, dialled daily. Whole milk, oat, or none.
What we are
Two things define us. The waffle: Liège dough, crisp-edged, soft-centred, genuinely high in protein and available nowhere else. And the kitchen — there is no back one. Every waffle, every toastie, every salad and every coffee is made in full view of the room, on a counter designed to be watched.
protein in the highest waffle on the pop-up menu. 18g of that is in the Liège dough before anything goes on top — unflavoured plant protein, so it tastes of butter and yeast, not vanilla.
Clubhouse 25 · 29 November
Raised, Baked, Brewed.
The hero product
Proprietary recipe. Thick, crisp at the edge, soft at the centre, built for one hand. The protein is in the dough — unflavoured organic plant protein, eggs and cultured milk — not stirred through at the end, which is why it eats like a waffle and not like a protein bar.
Liège dough, proved overnight and baked to order. It is the only item on this menu we will never sell anywhere but across our own counter.
The open kitchen
This is not a layout preference. It is the brand's central promise, and every other decision bends to it. The only closed area is storage, prep and wash. Everything a customer eats is made where they can watch it.
The discipline: toasties and salads are built through the day. If they need a back kitchen, they don't go on. Same counter, same team, same five-minute promise.
Coffee
Dialled daily.
Coffee
The waffle earns the first visit. Coffee earns every visit after it, which makes it quietly the most valuable programme in the business. We want customers who choose GOFRE for the coffee alone.
Flavour named plainly — chocolate, caramel, red berry, stone fruit, florals, citrus. Never a vocabulary that makes someone feel outside the conversation.
One night only
Before the café opens, you can try the waffle. Four of them, plus two shakes and drip coffee, at the 25hours Hotel Dubai. This is the pop-up menu — not the café menu, which is wider.
See what's onFind us
The café is taking shape along the Jumeirah 3 to Umm Suqeim 2 corridor. Until the doors open, the pop-up is the only place to eat the waffle.